With over 20 years in the hospitality industry, Alexa Cherry has held senior leadership roles across multiple departments in both the US and UK, shaping commercial strategy, marketing, and revenue growth.

A passionate advocate for the industry, she actively mentors’ young talent and showcases hospitality as a lifelong career, not just a stopgap. Previously co-chair of Pro-Manchester’s Hospitality & Leisure committee, she continues to champion the sector’s growth.

Alexa is also a proud supporter of the Women of the Year Awards and a Member of the Chartered Institute of Marketing, always looking for ways to push boundaries and celebrate the incredible people in hospitality.