Daisy Kelly is the Founder and CEO of Glow For It, one of the UK’s fastest-growing social-first beauty brands. Since launching in 2020, Daisy has built Glow For It from a start-up into a multi-million-pound business, with over 750,000 lash growth serums sold and nationwide distribution in Boots.

Known for her education-first approach and deep understanding of social commerce, she has built a highly engaged community by turning viral demand into long-term customer loyalty.

Today, Daisy leads Glow For It’s expansion beyond lashes into a broader growth solutions brand, with an ambitious vision to become the UK’s leading beauty growth brand by 2030.