After having cancer as a child, Sam vowed to support others if she survived. She is the Founder, alongside her family, of the small charity “Kids’ Village”, which is building the UK’s first holiday village only for children with critical illness and their families, inspired by her own experience. After securing £5 million, Charlotte’s Kids’ Village will start to welcome families in 2027.

Outside of her charitable mission, Sam is a Presenter, Reporter and Producer in both Sport and Children’s entertainment – appearing across Radio and Screen for the BBC and more.