Jennie formed Kids Allowed when she was faced with Hobson’s choice whilst looking for childcare for her 2nd child. Not prepared to accept what was already out there, she took her wish list of what fantastic childcare should look like and went off and created it, with her first centre opening in 2005.
Passionate about making a difference in the sector and caring
for her team, Jennie is as popular with her colleagues as she is with mums and
dads. In 2012, Jennie opened her own training academy to underpin the
knowledge and professional development of colleagues. In 2016, Jennie was
awarded an MBE for services to Apprenticeships.
In 2017 Kids Allowed were awarded Business of the Year (Manchester Evening News), Nursery Group of the Year (Nursery World) and Jennie was awarded CEO of the Year (the first female to win) at the UK Private Business Awards. In 2018, Kids Allowed opened their 8th setting and topped the Nursery Chains Ofsted League table for quality as the only UK childcare provider to have all inspected settings rated “Outstanding”.